FOUNDER'S STORY

Hi, I’m Joe Edwards, Founder of Vitalize Labs. For generations, my family has been in the business of treats. My late grandfather, Albert founded a thriving confectionery business - his passion for candy wasn’t just about making money, it was about delivering joy. I still remember the warmth of his smile as he handed me a sweet treat, a simple gesture that became my inspiration. And so, combining my passion for health with my love for delicious treats, Vitalize Labs was born - a simple, tasty way to fuel your body with goodness. Every bite is made to nourish your body from within, using thoughtfully selected ingredients, backed by science and blended with care. Crafted in France, renowned for its uncompromising standards and honouring my grandfather’s roots. I truly hope you enjoy every bite as much as I've enjoyed creating them. Whether you’re starting your wellness journey or simply adding a little boost to your day, thank you for choosing Vitalize Labs. Here’s to feeling your best, one gummy at a time!

Explore our range
  • VEGAN
  • GLUTEN-FREE
  • HALAL
  • SUGAR-FREE

MEET THE TEAM

Joe

Founder

Kate

Head of Product

Ashley

Head of Brand & Customer Care

Paul

Manufacturing & Distribution

OUR BRAND VALUES

  • TRUSTED EXCELLENCE

    Formulated in France to the highest standards, our gummies are vegan, halal-friendly, sugar-free and gluten-free.

  • PURITY + PERFORMANCE

    We blend the intelligence of science with the purity of nature to deliver high-performance formulas that support real results.

  • JOYFUL WELLNESS

    Health shouldn’t feel like a chore, that's why we create fuss-free, yummy vitamins that transform everyday wellness into a moment of feel-good self-investment.

  • DAILY VITALITY

    Wellness is a daily ritual. Our supplements are made to seamlessly enhance your routine with clean ingredients that nourish and elevate your well-being.